A big success for Cesar at the Fuorisalone 2015

08-Jun-2015

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Cesar Kitchens - Design Week Milan

Cesar reaped more than positive results at the Design Week in Milan. The fully-renovated showroom in Via Larga 23 and the arrangement exhibited of the new Maxima 2.2 project convinced the public at the Fuorisalone 2015, an unmissable appointment that complements the Salone del Mobile furniture fair and is, year after year, increasingly more teeming with events for professionals of the sector and design lovers.

Cesar reaped more than positive results at the Design Week in Milan. The fully-renovated showroom in Via Larga 23 and the arrangement exhibited of the new Maxima 2.2 project convinced the public at the Fuorisalone 2015, an unmissable appointment that complements the Salone del Mobile furniture fair and is, year after year, increasingly more teeming with events for professionals of the sector and design lovers.

The Cesar flagship store has been completely transformed, both in terms of its interior design and its layout: under the art direction of the Garcia Cumini Studio the new showroom concept reflects the current strategic vision of the company that looks to the future with a renewed aesthetic awareness. The essential elements of this cosy, refined and harmonic environment consists in warm grey tones for the walls, an exclusive wooden flooring designed specifically by Corà and carefully planned lighting that even includes the Spokes lamp designed by Vicente Garcia Jimenez and Cinzia Cumini for Foscarini.

The undisputed star of the showroom can be admired through the large shop window that overlooks one of the most important streets in Milan for design. We are talking about Maxima 2.2, the innovative kitchen system designed by G.V. Plazzogna. The elegant arrangement in Ceramica Collection Neve white bush hammered stoneware is showcased alongside the Kalea model in white etched glass with finishes in clay rough oak and a Maxima 2.2 arrangement in grey melamine and black Fenix. Versatile, creative, offering many customisation options, its streamlined, minimalist design focuses on the textures of the materials employed that range from wood to glass, from ceramic to aluminium and more, all of which can be beautified by a choice of over eighty finishes that meet the tastes and requirements of the most demanding customers.

The press, professionals in the sector and the general public participated in large numbers to the official presentation of the new company mood expressed through textured finishes, warmth, conviviality, authentic materials and products and an enhanced aesthetic
and emotional vision that reveals Cesar’s new look.